In the construction industry
A trust is key. New clients will Referral marketing trust telegram database a company more if they see real success stories.Effective strategies:Request reviews on google and facebook after each project.Create a referral program: “Recommend our services and receive (or give) a % discount on your next remodel.”Post testimonials on your website and social media with photos of the final result.
Example: a satisfied customer who remodeled their home could share their experience in a video, explaining how the process was and the benefits obtained.
Digital advertising: google ads and social networks
Ads on google:
Advertise on key Referral marketing searches seost digital marketing conference 2025: like “Remodeling company in concepción.”
Use call extensions so customers can contact you directly.
Ads on facebook and instagram:
Create ads showing before and after renovations .
Use geographic segmentation to reach only customers in your work area.
Example: an ad with the message “We’ll transform your dream home. Schedule a free evaluation ,” aimed at home and apartment owners in providencia, santiago.
Strategic alliances and contact networks in the sector
Collaborating with other professionals can increase your visibility and generate more clients.
Architects and engineers: work b2c fax with architects who need a construction company for their projects.Referral marketing
Building materials stores: create partnerships with stores to offer discounts to your customers.
Realtors: they can refer homeowners who need renovations before selling.
Example: if a client is buying an older home, the real estate agent might recommend your company for remodeling.
7. Trade fairs and events to position your brand
Participating in industry events allows you to connect with potential clients and strategic partners.
Events in chile such as:Referral marketing
Construction & housing expo
Expoedifica
Recommendation: provide attractive visual materials and offer exclusive promotions and/or discounts to those who visit your booth. A good promotional video on a screen is a great opportunity to reach many people simultaneously, while also supporting your sales narrative when you’re facing a potential customer.
8. Automation and follow-up of potential clients (leads)
Don’t miss out on business opportunities due to lack of follow-up.
Use tools like:
Whatsapp business to automatically answer queries
A crm (pipedrive, hubspot) to follow up with leads
Automated emails with quotes and reminders
Example: a client requests information about remodeling and automatically receives an email with examples of previous work and a button to schedule a meeting.