- Adobe Analytics
In other words, It’s designed for companies that work with a lot of data and want super detailed information. It doesn’t just show you what’s happening on your site; it connects the dots between apps, emails, and so email data on. The best way to track the entire customer journey is through this analytics tool, and you get even better, AI-powered recommendations on what to do next.
Why you’ll love it:
- Perfect for monitoring on a cross-platform channel.
- Artificial intelligence capabilities make it easier to identify growth opportunities.
Where it falls short:
- Very expensive, so it is more suitable for larger companies.
- You will need someone on your team who knows how to use it.
- It is not ideal for smaller setups – it can be overkill.
Is it for you?
If you run a large company with complex data needs, Adobe Analytics is worth the cost. For smaller companies, it’s probably too much.
- Matomo (formerly Piwik)
Matomo is like Google Analytics, but with a focus on privacy. In other words, You can host it yourself or use their cloud option, and it offers most of the same tracking features, which might seem pretty obvious at this a good search engine optimization point: visitor statistics, goal tracking, etc. The difference? It doesn’t share any of your data with third parties, which is a big win if you’re concerned about privacy or GDPR compliance.
Why you’ll love it:
- Privacy oriented, no data sharing with third parties.
- With self-hosting you will have full control over your data.
- Great for business and transparency.
Where it falls short:
- Self-hosting requires technical knowledge and resources.
- The interface is not very intuitive.
- The free plan does not include most features.
Is it for you?
If privacy is your primary concern and you don’t want fresh list Google involved, Matomo is a great choice. It’s perfect for businesses that need detailed tracking of website visitors without giving up control.