Nowadays, digital transformation has become the focus of many companies, so there is a great demand for digital marketing talents in the market. Many companies have spent a lot of effort to find a digital marketing expert. But in fact, we still don’t have a comprehensive understanding of the “competency model” of digital marketing talents. This article will help you understand digital marketing and summarize how to become a digital marketing expert
I don’t really like the term “digital marketing”.
First of all, marketing ranges from strategy to execution, and there are various links in between. It is not realistic to rely on one’s own strength; secondly, many team partners regard a live broadcast, a grass-planting event, and greece phone number library a large social event as digital marketing, which is a biased view.
Furthermore, the boss also had a misunderstanding of “digital marketing” and always hoped to find a generalist to change the company’s overall structure and drive the transformation of the entire organization and business. This incident caused me to think a lot.
Just like a few days ago, when I was chatting with the HR boss of a domestic giant, he mentioned that we interviewed many fresh graduates and senior marketing experts at home and abroad, and found that the biggest problem all pointed to the “knowledge gap”.
Why?
Young people who graduated from abroad
learn new theoretical knowledge, but they cannot use it in the company, or they do not have a high level of insight. Due to the single-screen landing pages: what are they for and how are they useful for business inequality of relationships, they cannot share and explain theories with people who have worked for many years, and it is difficult to level the cognition.
Although marketing experts seem to have worked for many years and have a lot of practical experience, most of them have linear thinking and remain at the previous empiricism stage.
This results in that
although there is a macro perspective on digital marketing, when it comes to execution, it still goes back to the traditional marketing approach. In other words, it is not possible to use various tools based on reality and mee text services t current needs from a scientific perspective.
I think the reason why we are in this situation is that, on the one hand, we do not have a holistic understanding of the “capability model” of digital marketing talents itself, and on the other hand, the company does not know how to build a digital team, let alone the issue of training.