The functions of social networks have expanded significantly – they have long ceased to be a tool for entertainment and communication. Now it is one of the key elements of sales for B2C and B2B. The majority of the world’s population is already involved in social networks, millions of people spend from one to several hours a day in them. And the audience reach continues to grow.
Therefore, increasing conversion in social networks is necessary and very important. The main thing is to develop effective tactics that will help generate leads and transform them into full-fledged sales. Let’s consider some of them, recommended by experienced SMM specialists.
Focus on key platforms
Social networks for business promotion should be chosen taking into account its industry, niche and set goal. If some platforms show unsatisfactory results for a long time – no conversions, subscribers, leads, then it is worth switching your attention to others.
It is best to take into account the preferences who did you add to your network? and dispersion of the target audience. They are:
- Facebook – Video and Recommended Content;
- TikTok is a gathering place for young people;
- Telegram – representatives of the IT sphere and other industries;
- Twitter – news, blogs, gifs;
- LinkedIn – professional content, news and vacancies;
- Pinterest – pictures and infographics;
- Instagram – high-quality video and photo content in high resolution.
Groups of users, browsing the feed, expect to see interesting content in it. If you correctly determine the content, presentation and design of materials, you can count on attracting their attention and subsequently turning them into customers. taiwan data Monitoring social networks will allow you to focus on the most promising of them and not waste time.
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Conduct competitions and promotions
The purpose of holding competitions and promotions in social networks is to increase the number of subscribers, increase their activity and brand recognition. People like to experience positive emotions, receive gifts – such events, if properly organized, always give a good result.
To achieve what you want, you should follow certain rules:
- Decide on the goal: if you plan to expand your subscriber base or get more reactions, then in exchange for participation in the giveaway you can ask to mark the brand on your page, like, subscribe, etc. To generate leads, you need to provide a phone number or email. Contests give good results, after which you can use user content.
- Offer simple, clear and easy to implement conditions. Ensure transparent vote counting and selection of winners.
- Try to eliminate cheating and other unfair practices. To do this, you may have to introduce certain restrictions.
It is a good idea to hold contests and promotions with a certain regularity. This will attract new users and retain the attention of existing ones.
Experiment with video
The human brain (especially the modern one) is designed in such a way that it perceives and processes visual content better and faster. When using video, conversion will increase significantly. Publishing videos on social networks will be more effective under the following conditions:
- Videos should be short and informative. No one will watch long introductions and lengthy discussions that are not relevant. It is desirable to maintain the intrigue until the end of the video, but not to prolong the wait.
- Publish not only your videos, but also video reviews from your clients.
- The filmed content must be truly meaningful and useful for users. It may not only be about the promoted products – it may be a related topic.
There are plenty of cases in social media where big businesses started with periodic publications of content that was valuable to certain groups of users.
Publish user-generated content
What could be more convincing than the opinions of other users? Photos, videos, reviews of individual products from real people can increase conversion rates by a third or even more. This means that approximately every third visitor will pay for a purchase.
User-generated content is a great sales tool. It shows the real state of affairs — how the product was packaged, how it was delivered, its quality and appearance in reality. Of course, users will have to be encouraged to create such content. To get them to provide it, you can offer various “goodies” — discounts, gifts, participation in lotteries, etc.
Also, don’t forget about copyright. To publish even a simple review, you should obtain the consent of its author. And don’t forget to put a mark.