Clause 9.4 of the Rules for Using the Brands Section explains that only trademark owners or licensees may use the section. Moreover, the right to the mark or the license to it must expire no earlier than 1 month.
In order to gain access to the “Brands” section, the seller must provide the necessary information and documents confirming the rights to the trademark. In doing so, the seller assures the marketplace that:
The marketplace checks all the documents provided and has the Access to the Brands section right to request missing ones. The seller will be obliged to provide them within 3 days.
If everything is OK, the section is accessible. What does it give?
Benefits of access to the Brands section on Wildberries
The Brands section provides the following functionality:Access to the Brands section
- view a list of sellers who use your trademark;
- automatic assignment of the “original” mark to your products;
- assigning this mark to products of other sellers by approving their application. Within 5 days, you can reject the application or approve it and assign the mark. After this period, the marketplace has the right to independently verify the validity of such an application.
It is noted that the “original” mark may be assigned for no more comoros business email list than a year. The copyright holder is also subject to special responsibility:
New blocking rules on Wildberries Access to the Brands section
Another innovation: Wildberries has changed the blocking rules for Russian sellers. Now, if a seller’s card has been complained about via digital arbitration, the seller will not be able to create new cards for some time under a brand for which he has not confirmed the rights.
The blocking period is determined depending on the number what were the exact turns of phrase he used of Access to the Brands section established facts of significant blocking of product cards:
- 30 calendar days – if two facts of significant blocking of cards are established;
- 30 calendar days multiplied by the number of significant card blocking events – for each subsequent significant card blocking event.
Protecting Sellers’ Intellectual Property
About 70% of the clients of the Federal Patent Bureau “Zhelezno” are betting email list marketplace sellers. Already in 2024, marketplaces have become much more active in working with violations of intellectual property rights. A culture of its protection is beginning to form on online platforms.
Online platforms block violators not only on the basis of using someone else’s trademark, but also for copyright infringement when creating product cards. Based on our bureau’s experience, I can say that in 2024, the number of requests due to card blocking increased by almost 50%. Trademark registration is more important than ever. All opinion leaders in the marketplace niche say that your own brand is exactly what a business can survive and grow by.