In this article, we talk about 2 new Hybrid Platform tools that AI and ML solutions for optimize work with creatives – both their creation and analysis of effectiveness.
Creative Optimization: Automated selection of the best creatives
This is a tool that uses ML to analyze advertising banners and prioritize the display of the most effective ones. The system takes into account
key parameters (clicks, conversions, and other target actions) and selects ads with the highest efficiency.
For example, if a banner with an offer of car service demonstrates AI and ML solutions for a high CTR, the system increases its display in auctions. Creative
Optimization eliminates the need for manual analysis, which saves time and allows you to take into account all parameters to get the most
out of your advertising.
Creative Optimization allows advertisers to:
- reduce the cost of user acquisition
- automatically reallocate budget AI and ML solutions for to the most effective creatives
- increase the effectiveness of campaigns
- conduct more A/B testing without a significant time investment
Creative Craft: Fast Creative Creation with AI
It is an AI-powered tool that generates new versions of ad banners while preserving key elements and the advertising message. The user can
upload existing creatives or select them from past campaigns, congo-brazzaville business email list after which the system creates various versions with updated visual solutions.
Creative Craft allows you to:
- reduce design costs and development time
- quickly update content in line with market trends and seasonal changes
- increase personalization and prevent audience “visual burnout”
How to use Creative Craft
- Upload banners: add new ones or choose from previous advertising campaigns
- Highlight key elements: decide what AI and ML maintain and rework content after going online solutions for to keep in the creative (e.g. logo, product). Text is saved by default
- Get new banner variations
- Save your finished creatives to the Ad Library
- Run an A/B test or use it in conjunction with Creative Optimization technology
Creative Craft allows you to generate an infinite number of creatives and easily adapt them to different campaigns and audience segments.
Synergy of technologies for maximum resultsAI and ML solutions for
The tests conducted showed that the combined use of tools betting email list allows increasing the effectiveness of advertising campaigns by an average of 20–30%, as well as eliminating manual analysis of performance and optimizing costs for A/B testing.
Creative Craft and Creative Optimization enable advertisers to focus on important tasks while AI automates creative creation and ML selects the most effective ones.