Build your editorial plan by choosing the topics and articles you want to create. Choose the frequency with which to post the articles, schedule them, study the current trends through Google Trends for example. Study your analytics data to identify the best day to publish your content.
Post regularly to increase your blog traffic in a consistent and natural way, thus keeping your site always up to date with new and interesting content.
This strategy is useful for the user who could become loyal to your site because he is intrigued by content posted regularly and always original and for the search engine that will identify a site that is always updated.
Write tutorial articles
Tutorial articles , within a company blog , can job function email list also be useful not only to allow you to become an authority on the web for a specific market niche, but also to push the reader into the purchasing funnel.
For example, if your company manufactures and sells paints and varnishes and you create a guide on “how to paint the exterior walls of a house” you can, at the bottom of the page, link to your company’s paints.
One of the bloggers who has made the tutorial article his strong point is certainly Salvatore Aranzulla, who over the years has written various articles relating to ” how to ” ” what it is “. Texts that respond explicitly to the needs of readers.
Offer additional content
In your company blog , especially in tutorial how difficult was it for you to be served by this channel? articles, offer something to the user, a PDF guide, an ebook, a catalog, an infographic to download in exchange for an email or a like on your Facebook page.
In addition to offering something more clean email to your reader and building loyalty, you will be able to build a database for your marketing activities, such as sending newsletters , and spread your articles even further.
Do good on-page SEO
How to make a blog known if not with good SEO? Well yes, Search Engine Optimization must be the basis of your strategy. You agree with me that it would be completely useless to have a site, and in this case a blog, with good content but not positioned at all.