In recent years! there has been more and more talk about Inbound Marketing ! a type of marketing that has evolved in conjunction with the web and that allows companies to intercept their users! offering them content that provides answers and solutions to specific problems. It is a strategic marketing approach that allows not only to increase visits to the blog and the site in general! but to generate and obtain qualified leads.
It is divided into four phases! each with a purpose:
The blog ! as a tool! is placed in the first phase of the process and is therefore an important tool for attracting qualified visits to the site who are truly interested in the topic being discussed .
For this reason! it is essential to clearly define the buyer persona ! or in this case! your typical reader/user .
When you write your blog articles you must therefore think about your Buyer Persona ! put yourself in his shoes! trying to understand who he is! what age he may be! his needs! his requirements and his expectations. The clearer and more defined your buyer persona is in your head! the easier it will be to choose the topics to cover and the articles to write.
Choose the right keywords and long tail keywords
To promote and make your blog known! it country email list is essential to choose the right keywords to best position your articles on search engines and in particular on Google. Good SEO is the basis of success.
Keywords can be divided into three groups:
The keywords to use within a blog are generally informational keywords ! that is! keywords that explicitly or implicitly contain a question.
For example in the case of this specific article:
They are all keywords! or rather search queries !
How to make your Define your buyer blog known
Within a blog it is advisable to use sets of how to create a customer success area? long tail keywords ! defined as long tail keywords ! and made up of two or more keywords! since they are generally more specific! with fewer searches! but also with less competition in the SERP.
(Long tail example: “Milan grilled meat restaurant” “Water-based paint for exterior wood”).
For keyword research and to know its average monthly search volumes (but don’t focus too much on the latter) rely on Google Keyword planner! SEM Rush! SEO Zoom! Keywordtool.io or Ubersuggest .
Use Google’s related searches at the clean email bottom of the page to understand what topics to cover in the same article! and use Answer the Public to find questions that users may ask related to a given topic.
The searched words! if studied and chosen correctly! can not only increase the visibility of the blog! but also help the entire company Define your buyer website to improve the SEO positioning on search engines for certain topics; furthermore! they could push the reader into the first segment of the conversion funnel and channel him towards filling out a contact form or making a purchase.