Email marketing is undoubtedly one of the most powerful tools in digital marketing. Some people doubt its effectiveness, but believe me, it can help your leads to the right path to conversion.
Email marketing can be used at different stages of the purchasing journey. That’s why it’s important to know the objective and the appropriate content for each situation. It’s a seemingly simple strategy, but it requires a good action plan so that it can be developed, launched and measured correctly.
In this article, we have listed some types of email marketing that are widely used by companies. We will also provide some important guidelines to help you get the most out of this interesting digital marketing strategy.
READ MORE: 6 tips to improve email marketing engagement
Some types of email marketing for you to apply in your business
Email marketing can perform many whatsapp number list functions: educating, delighting, engaging, retaining and even becoming a valuable help when customers need it most.
Check out four different types of email marketing below:
Newsletter
Content marketing can be a strong part of your email marketing strategy. If your company has a blog , you can create newsletters to keep your customers updated on your latest posts.
There is no standard how to make both work in your strategy for this type of email marketing, but if you have a large amount of content, you can divide your customers by conversion funnel stages or by topics of interest. To build the list, run lead capture campaigns.
Marketing emails can increase content insights. Topics that are read the most can yield new formats of content, increasing engagement.
Newsletters can also be used to promote different content, such as webinars, live broadcasts , ebook launches and other rich materials, such as infographics and explanatory videos.
Promotional emails
Marketing emails with changsha mobile phone number list and discount campaigns are great ways to attract customers and increase conversions. There are countless possibilities for advertising, and your company can use different mental triggers to make the content even more attractive.
If you have a wide variety of products and have not yet segmented your audience. You can create content by separating the products into blocks with links. So that the customer accesses the page with only the promotions that interest them. Now, if you already have the interest segmentation ready, save your customer time and send them only the products with the greatest sales potential.