The crisis caused by the new coronavirus leaves business owners full of uncertainty. Social isolation and the closure of several businesses have put the future of businesses at risk.
At the same time, technology has become a great ally for companies and consumers during this phase. With more people connected, many businesses are taking advantage of this to strengthen their relationships with customers.
Marketing strategies, more than ever, need to help companies leverage their digital presence and serve as support for those who are locked up at home, waiting for the time to resume activities on the streets.
We at Leelah are working from home and are aware of this scenario. Therefore, in this article, we will gather some guidelines for you to use digital marketing to gain momentum and maintain a stronger bond with customers during this period of crisis.
Why do some companies act faster than others?
Well, even if the entrepreneur doesn’t want to think about it, it is necessary to always have an action plan in the drawer for america phone number list of crisis. Many problems arise overnight, so it is important to be alert at all times.
Companies that have done this homework feel more prepared to act, even if they do not yet have clear information about how they will be affected by this crisis caused by the coronavirus pandemic.
By having a crisis management plan in a drawer, the company takes less time to make the necessary adjustments to stay afloat.
But if that’s not the case for your company, let’s stay calm and show you some practical digital marketing actions you can use right now.
How can digital marketing help during the crisis?
Expanding your digital presence and supporting people, whether they are customers or not, is one of the ways to keep your company bulk eamil marketing and chatbots a winning combination for lead generation and connected with the entire public in times of crisis.
Economically speaking, the focus now is on retaining customers and taking care of the cash flow that your company has.
It is a fact that some niches can earn more from the crisis, but this premise does not apply to the entire market, especially to small and medium-sized businesses.
A survey carried out at the beginning of March by Datafolha shows that only 11% of micro and small companies have working capital to last a month.
Therefore, it is necessary to roll up our sleeves and act to avoid bankruptcy.
Check out some practical tips we have put together for you:
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Understand your scenario in the face of the crisis
Each company is changsha mobile phone number list differently, and you need to be fully aware of how this crisis is affecting your business and to what extent. Identify the products and/or services that will likely require special attention and then plan your actions.