That’s the question. Deciding whether or not to get an e-shop is not an easy one. Let’s take a look at what you can expect with an e-shop, what you should prepare for, and what to keep in mind when considering it.
Competition is growing
Let’s start with the numbers. The Czech Republic is an e-shop superpower . Per thousand inhabitants, we have more e-shops here than, for example, Great Britain or Poland. The fact is that in 2011 there were 22,000 e-shops. Many experts already considered the market to be oversaturated at that time. In 2017, the 40,000 mark was crossed and 40,100 e-shops were operating on the market . As you can see, the phenomenon is growing and the desire to launch our own e-shop does not leave us. These numbers give us, potential owners of new e-shops, a clear sign that the market is tightening and competition is increasing.
More expensive advertising
Everyone wants to stand out and sell their goods. However, with increasing competition, this also means an increasing number of advertisers and advertisements on the market. When we talk about e-shops , by the word “advertising” I mean its digital version, especially PPC systems (AdWords, Sklik), Facebook advertising, Instagram. All these types of advertising work on the principle of an auction. This means that the one who bids the most wins . Winning = being seen. Bidding more = advertising is more expensive.
From zero to one hundred
However, it doesn’t end with building the e-shop itself . The moment you hit the keyboard for the last time, click the france email list mouse, wipe the sweat from your forehead with relief, and say to yourself: “Done, my e-shop is up!”, you are at the beginning of another equally thorny path that led to building an e-shop (don’t believe suppliers that you can set up an e-shop in 3 hours ; it’s just a marketing slogan).
To really make your e-shop move, which means:
- brought a sufficient number of visitors to the e-shop
- transformed visitors into customers
- they have built loyal customers which side are you on? who repeatedly return to purchase
You need capital , without which you simply cannot move in today’s world of e-commerce. The amount of this capital How to build depends on:
- your starting position
- your goals
- the type of goods you offer
For example, if you already have cuba business directory your own brick-and-mortar store or have an established clientele and are therefore not starting from scratch, a few thousand crowns may be enough to get you started, to get your first few orders. However, if you are really serious about your e-shop and do not want to settle for a few orders per week, then prepare at least 10,000 CZK for your first, proper campaign . If you are not a specialist or expert in performance marketing yourself, do not forget to add the price for the specialist’s work How to build to this amount (another few thousand crowns).
Quality services at lower prices
But not to scare you with big competition and expensive advertising, big competition also has its positives. For example, in the fact that new suppliers have sprung up on the market like mushrooms after rain. You can find hundreds of suppliers of templates for e-shops, a thousand digital agencies!, you have a choice of 5 payment gateways, etc. All this brings pressure to reduce the prices of services while maintaining quality . And that is an advantage for you!