Depending on the intent there are 3 types of requests:
Depending on the intent The PromoPult tool will help you quickly clarify the frequency of queries . A guide to working with it is here.
Consider user intent
Intent is the intention of users that they put into their query. For example, people who enter “best gaming laptop” in the search engine most likely. Want to see reviews of gadgets, read reviews, but the phrase “buy a gaming laptop” clearly indicates a readiness to buy.
- Commercial. Contain words like “buy”, “order”, “inexpensive”, “price” and similar.
- Informational. Associated with information retrieval, may contain. Words such as “how”, “what”, “when”, “instructions”, “review”, “recipe”, etc.
- Navigational. Depending on the intent Reflect the desire to find a specific site, for example. “Ozon site”, “Zen ru”, “Genshin official site”, etc. All types of search queries are described in detail in this article .
Intent can be determined by analyzing search results: enter loan data a phrase and see what content is at the top. These can be short posts, longreads, articles with lots of photos, product cards, etc. — This is what users want to see. Intent analysis will help you get targeted traffic, reduce bounces, and increase conversions.
Cluster queries
Phrases used to promote a resource are divided into groups (clusters) by meaning and distributed across pages. One group of keys per page. This allows you to develop a structure that is convenient for. The audience, improve user experience and make the site more understandable for algorithms.
The PromoPult tool will help you cluster queries based on why nfc in a phone – a selection of smartphones with nfc search results . Its settings allow both SEO beginners and experienced specialists to correctly group queries. You will find instructions on how to work with the tool in this article.
Remove negative keywords
Negative words are phrases that do not correspond to the project. Exclude them from advertising campaigns and when collecting the semantic core, otherwise you will receive non-targeted trust review traffic. For example, if you sell expensive designer clothes and are focused on the premium segment of the market, then it is better to remove the words “inexpensive”, “cheap”. Otherwise, there will be transitions from users who are not ready to buy at a high price, and this will lead to refusals and unnecessary advertising costs.