7 ideas for your newsletters if you are a toy company

The toy industry is characterized by its products 7 ideas for aimed at children, however, its messages must also be directed at adults. Children want the items you promote, but those who will make the purchase are their parents, grandparents, etc.

For this reason, it is so important that you keep in mind some techniques to design your toy store newsletters. The idea is to have a well-organized structure that allows you to transmit the message in the right way. Remember that you work with both children and adults, but in the email you must persuade the final buyer.

Tips for creating toy store newsletters

You have to be clear that this is an industry with high competition and, above all, a lot of demand on special dates such as Christmas. Therefore, you will australia phone number data need to have a solid strategy and well-crafted toy store newsletters, so these ideas will help you:

1.- Segment your audience by age

 

Do you want to create really effective toy store newsletters? Then boost your hotel’s profits with these simple tips to improve your ctr the first thing you need to do is carry out a segmentation process. But in this case it goes beyond whether it is a man or a woman, always keep in mind that the person receiving the email is not the end customer.

Consider that one of the essential data for this segmentation is the age, but not of the subscriber but of the child. You have two options, you can request it in the subscription form in a simple way, for example: Do you have children? If the answer is yes, in singapore data another box you ask how many? Depending on the amount, you add boxes for the ages of each one.

Or you also have another option, you can ask in the first newsletter where you confirm your registration. Do a kind of survey about their children, so that you have more personalized information . This will give you the possibility of offering toys that are suitable for each age.

The best thing about having the age information is that you will be able to keep track of the child and continue offering toys tailored to the months or years they are in. This way, you will always be sending newsletters from toy stores with personalized offers.

2.- Offer something in exchange for the data

 

For some people, it may be annoying to be asked for a lot of information, especially if they are children. Although this may be logical for a toy store, it is still possible that it may generate distrust in some subscribers. Therefore, you should do something to make them feel more comfortable and at ease.

Post the privacy policy? Yes, that’s the legal part and it’s always good, but most people don’t read it. So you have to be more strategic, offer them a special discount in exchange for their data. Make the most of that first confirmation and welcome email .

The user must know that it is an exchange: they provide the data and in exchange they receive a gift. This is the best way to encourage subscribers to share this type of information. So you cannot miss the opportunity to get closer to potential customers.

3.- Place images of children and toys

 

You are in the era of visual consumers, meaning that they are more attracted to images than text. Therefore, your toy store newsletters should include photos of children and the toys you are promoting. This is one of the elements that will spark subscribers’ interest and encourage them to buy.

Starting your newsletter by showing a happy child is the best persuasion strategy . And of course, the products cannot be missing, along with all this, the popular call to action that ends up motivating the buyer to buy one or more toys.

It’s all about creating a visually striking design , and the best way to do that is with images. This not only attracts but livens up the email, making it much more fun for the audience.

4.- Promotions on special dates

 

Special dates are the perfect excuse to launch promotions and discounts, whether it’s for Children’s Day, Christmas, etc. What you have to do in these cases is to theme your toy store newsletters based on the season being celebrated.

There is no doubt that the Christmas season is one of the most popular and the toy industry has a high demand from consumers. Therefore, it is ideal to send a newsletter at the end of November (taking advantage of Black Friday) or at the beginning of December.

Use the most iconic characters of the season, Santa Claus, snowmen, Christmas trees, reindeer… and even better if they are animated. Remember that even though you are targeting an adult audience, you are promoting products specifically intended for children. Therefore, it is essential that the email has that childish touch.

5.- Highlight the offer

 

Children are interested in toys, but parents are interested in price. Therefore, you should focus your toy store newsletters on the end buyer. And what better way to do this than by telling them from the beginning that there are sales on the products they are interested in.

That’s why you should use a title that tells them there are price reductions, and add the discount percentage as a bonus. Then you can show a catalogue of the toys that will be included in this special promotion so they know what options they have.

Another great idea is to include the previous amount and how much the toy costs with the discount. This is a very smart way to persuade the consumer and encourage them to buy the product, since you are showing them the difference in prices. Remember that people do not usually resist these types of emails, so make the most of them.

6.- Present the new toys

 

It doesn’t necessarily have to be a special date to give a gift, so you shouldn’t wait for one to come around to show off your toys. Newsletters serve the purpose of informing about all the news that happens in your business, so announce them.

Have you launched a new product? Then don’t waste time and tell your subscribers, and even if you’re going to make a special launch. This not only makes the consumer feel informed and updated, but it also opens up the opportunity for you to make more sales .

Since the protagonist of this type of toy newsletter is the new toy, then don’t hesitate to put the image as the main element. In addition, it is the ideal moment to give as many details as possible about the product, from its features to its price. You have to win over the subscriber so that he doesn’t hesitate to buy it.

7.- Generate urgency

 

A technique that you can’t miss from time to time in your toy store newsletters is to generate urgency in your subscribers. Keep in mind that no parent wants their child to be left without the toy they want so much, so you can play with their emotions.